Conscious Discipline names Shelby McIntosh Goldman head of sales

Conscious Discipline has appointed education leader Shelby McIntosh Goldman as head of sales to help expand its work with schools, districts and families nationwide. The hire adds a sales executive with classroom, school leadership and edtech experience as the organization pushes growth in a mission-driven market.

Why it matters: - Conscious Discipline is betting on commercial growth without losing its education mission. - The hire is aimed at expanding the organization’s reach with schools, districts and families across the U.S. - Sales leadership can shape how quickly a school culture and self-regulation model gets adopted.

What happened: - Conscious Discipline named Shelby McIntosh Goldman as head of sales this month. - Goldman will oversee the company’s sales strategy and team. - Conscious Discipline is a global provider of leadership and self-regulation practices that aim to transform school culture. - Goldman said she is excited to join Conscious Discipline and bring the work to more schools and families.

The details: - Goldman arrives after a decade leading sales, customer success and marketing teams at education companies. - Her background includes work at K12 Insight, Education Elements, Gaggle and BetterLesson. - Goldman started her career as a teacher and school leader. - She also earned a doctorate in education policy. - Conscious Discipline is now in its 30th year. - The model is used by educators, schools and early childhood programs worldwide. - The program combines neuroscience, behavior research and relationship-centered practices. - Conscious Discipline offers educator professional development, classroom management strategies and implementation tools. - The tools are designed to support safe, connected and resilient learning environments for children and adults.

Between the lines: - The appointment signals that Conscious Discipline wants a sales leader who can speak both the language of schools and the language of growth. - Terry Nealon, Conscious Discipline’s CEO, said Goldman’s mix of education and commercial leadership stood out during the search. - Nealon also pointed to Goldman’s commitment to public education and belief that growth and mission can work together.

What's next: - Goldman is expected to lead efforts to widen adoption of Conscious Discipline across education markets. - The company will likely use the new sales leadership to deepen its presence with school systems and early childhood providers. - Conscious Discipline’s media contact is Jenny Shannon at jenny.shannon@consciousdiscipline.com.

The bottom line: - Conscious Discipline is adding a sales leader with both classroom credibility and edtech experience as it tries to scale a mission-driven product nationwide.