Rebecca Herring helps dental practices improve leadership and operations

Rebecca Herring, DAADOM, is being recognized for coaching dental practices through leadership, systems, and team development at Transformational Dental Coaching. Her work draws on more than 15 years in dental operations and a philosophy centered on empathy, communication, and making people feel valued.

Why it matters: - Dental practices are still dealing with staffing shortages, uneven training, and operational strain after COVID. - Rebecca Herring’s coaching focuses on the parts of a practice that affect daily performance: leadership, systems, communication, and team culture. - Her approach is aimed at helping practices run more efficiently while improving the experience for employees and patients.

What happened: - Influential Women recognized Rebecca Herring, DAADOM, for her work as a Denver-based dental coach and operations leader. - Herring founded Transformational Dental Coaching in 2023. - Herring works with dental practices from Thornton, Colorado, and serves clients through coaching and consulting. - Herring built more than 15 years of experience in dental operations and leadership before launching her coaching firm.

The details: - Herring has held executive roles in multi-location dental organizations, including Chief Operating Officer. - In those roles, Herring introduced virtual assistant systems, doubled production, reduced chair time by 80%, and improved accounts receivable performance. - Transformational Dental Coaching focuses on office management, leadership development, virtual assistant models, standard operating procedures, patient communication, and operational efficiency. - Herring is also an international speaker and trainer for dental leaders. - Herring’s leadership style is shaped by a childhood in a dental family and humanitarian dental trips with her father. - Herring also spent part of her career as a professional ballroom dancer and taught dance at William & Mary. - That background helped build discipline, creativity, performance skills, and mentorship habits that now inform her work in dentistry. - Herring’s philosophy centers on MMFI, short for “Make Me Feel Important,” a principle taught by her father. - Herring says the principle guides her focus on respect, appreciation, and recognizing each person’s role on a team. - Herring encourages young women in dentistry to believe in themselves, seek mentorship, and pursue opportunities with confidence. - Herring and her husband, Chris, live in Colorado and enjoy camping, hiking, paddleboarding, snowboarding, and ice climbing. - The couple has seven children and two grandchildren. - More information is available through Rebecca Herring’s Influential Women profile and Transformational Dental Coaching.

Between the lines: - The recognition highlights a broader trend in dental coaching toward people-first management, not just technical practice improvement. - Herring’s emphasis on empathy and culture suggests practices may see performance gains when operations and team morale are addressed together. - Her mixed background in dentistry, entrepreneurship, and performance arts gives her credibility with both clinical teams and business leaders.

What's next: - Herring will continue coaching dental practices that want to strengthen leadership, improve systems, and use technology more effectively. - Virtual assistant models and standard operating procedures appear to be two of the main tools she expects practices to adopt more widely. - Herring’s training and speaking work will likely keep expanding her reach across the dental industry.

The bottom line: - Rebecca Herring is positioning empathy as an operating strategy for dental practices, not just a management value.